Data and user information is the lifeblood of businesses in today’s market, and having the ability to collect and utilize that information is essential. Application program interfaces, or APIs, are used by companies and establishments to collect, organize, and analyze data on a daily basis. But what type of information is being collecting? In one word – everything. This includes political preference, social insurance number, Facebook likes, emails, reviews on Yelp, ecommerce, and much, much more. The data collected is then used by companies to learn about their customers (or target market) and create messaging that is custom tailored for each individual. Check out this infographic, provided by Who Is Hosting This?, to learn just how pervasive APIs are:
How do you feel about companies using your online information to promote their product or service? Is this a natural progression as we continue to move to a more virtual lifestyle? Let us know what you think by posting a comment below
